Microtransactions Are Killing The Gaming Industry

Christian Helms
6 min readJan 12, 2019

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It’s no surprise to anyone that microtransactions are killing the gaming industry. Everyone from casual gamers to professionals have felt the sting of going through some form of a microtransaction. You may have only spent a few dollars, but those few dollars have opened you up more than you probably realize to buying more and more in-game items. Some can go their entire lives without giving into any microtransactions; however, most don’t have the will for it. They want the best cosmetics and everything the game developers offer.

A lot of games stick to cosmetic only microtransactions. Some games are of course different; StarWars Battlefront II is one of those games. EA promised in Battlefront II there would be no microtransactions or the ability to pay to win which of course meant both of those features would be a part of the game upon release. To no one's surprise, we weren’t wrong! Pay to win as well as microtransactions for cosmetics were both introduced to the game. This lead to a lot of community outrage as people didn’t want or like microtransactions in the video game. The communities outrage caused EA to remove both of these features from the game for a limited time; however, it was brought back shortly after.

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Christian Helms
Christian Helms

Written by Christian Helms

I build funnel systems for businesses. CEO of Sales Funnel Science.