Mastering Online Business: Essential Strategies to Prevent Common Missteps
For the past eight years I’ve run a digital marketing company as my full-time job. It’s had a lot of ups and downs but I wouldn’t trade the experiences for the world. With that said, I have learned some things that you should avoid at all costs and I’m happy to share each of them with you now.
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#1 Always Be Advertising
Simple, right? New clients are crucial to your business. Even if you’ve had the same clients paying for your services for the past five years there’s nothing to say they will always be there. Having fresh leads in your pipeline can be the difference between panic and a calculated next step.
I’ve worked with a company very closely for the past eight years. I was on a monthly retainer and thought they’d always be around. At the start of 2023 I had a lot of medical bills to pay and bought a new apparel company. I was relying on the income form that long time client and got the worst news that they no longer…
