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The 3 Most Effective Ways to Generate Leads

Christian Helms ❤️
4 min readDec 14, 2021


Generating leads for your business can be a pain, but it doesn’t have to be. There are a number of ways that you can quickly and easily generate leads for your business. Here are the 3 most effective methods:

1. Use lead capture pages

A lead capture page is a great way to generate leads for your business. It’s a simple page that asks for contact information from potential customers in exchange for something valuable, such as a free eBook or a discount on future services. Lead capture pages are an effective way to collect leads because they offer something of value in exchange for contact information.

These lead capture pages are also known as hooks or “free bees” by the marketing community. Basically, you’re giving someone free value and in return they’re giving you information like their email address. This is how most modern email lists are formed.

Here are some lead capture pages that I’ve recently signed up for. Notice how they all offer something of value in exchange for your contact information:

The lead capture page is a basic concept, but the key to lead capture pages is simplicity and effectiveness. Too many businesses try to make their lead capture pages extremely complicated with quizzes, misleading imagery, and optin boxes placed all over the place. All that does is frustrate customers and makes them not want to sign up. Keep your lead capture pages simple! Here’s an amazing lead capture page from

This lead capture page has a big subscribe button, a brief explanation of what the user will get by subscribing (premium content), and some social proof. That’s it!

2. Use social media

Social media is another great way to leads for your business. Platforms like LinkedIn, Instagram, YouTube, and TikTok are all hot platforms right now with LinkedIn and TikTok being the best for organic growth.



Christian Helms ❤️

Owner of a digital marketing company & investor in small startups. Learn with me as I grow companies!