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The Magic Of Using Social Media Influencers To Promote Your Brand
There’s a reason why social media influencers are one of the best ways to promote your own brand, it’s because they’re people who let you look into their personal lives and you begin to feel like your close friends with them. I recently ran an ad on social media via influencers and compared the results to that of a well-targeted ad campaign spanning both Google and Facebook; the results were extremely surprising to me, to say the least!
When you interact with a social media influencer you begin to feel like you know the person after only a short period of time watching their content. This has been said countless times by multiple different content creators, CEOs, and other well-respected sources. A few examples of people who have made this statement includes Casey Neistat, Philip Defranco, Susan Wojiski, and even Google CEO, Sundar Pichai.
This idea that social media influencers have legions of fans who truly feel like they know them may feel like a foreign concept to some; however, for most people who have experienced this first hand, know that it’s spot on. This is something I’ve experienced in my career streaming and making YouTube…
